And here is a massive money saving tip.
A lot of the very upmarket British gentlemen’s grooming companies (Some of whom are in my St James’s article) have their shaving creams (not their soaps) made up by a company called Creightons, of Peterborough in Cambridgeshire. Now Creightons also put out shaving cream under their own brand names at far, far lower prices. These, unsurprisingly, get rave reviews. The main difference from the prestige brands seems to be the smell.
Creighton own brands include:
And you can buy them in some very cheap shops. Asda for instance. At a fraction of the price of the fancy brands.