It is a while since we had a video article, so here is some fun from those zany Italians. Proraso are a long established company who make great shaving creams and soaps that are highly thought of in the traditional shaving world. They also make some aerosol stuff for those who haven’t seen the light, but then business is business and they have to pay the bills.
First up is a mini Proraso documentary. Not the most polished production, but it sets the scene.
Next is a typical YouTube amateur review of Proraso shaving cream. You can tell that the presenter is getting the lather wrong as soon as he leaves far too much water in the brush. He should have binned the attempt and started again. A bit embarrassing for him really.
Now for the fun and games. Here are some Italian language Proraso TV commercials. These are quite good entertainment and certainly do the job of getting the brand across: