1. kenstee

    Let’s all step back and confront our biases. I find the outrages and slander directed towards these products laughable. Bottom-line, The Hydros and Pro-Glides razors actually work just fine. Especially if you use good wet-shave prep techniques first. In fact, I get a great shave from them. Do I prefer DE shaves? Absolutely! But, I use the others as my carry-on travel option all the time when I can’t carry a DE on a plane. It’s all about choice. Just because you have chosen one way doesn’t make the other alternatives wrong or some how immoral. In terms of effectiveness – quite honestly – these “new fangled” razors actually perform as well as most DE blades and in fact are better than some DE blades.

    These companies didn’t get big and successful because they were stupid. You can’t sell products that people don’t want or that don’t perform. The new product failure rate is stark testimony to that reality. Bottom-line, if these products didn’t deliver satisfactorily to a great many people they’d be off the shelves in minutes. Face it (no pun intended,) we’re the lunatic fringe of shavers (at least in industrialized/Western-oriented countries) not the buyers of these razors who are looking for a fast and effective shave rather than a “shaving-experience.”

  2. Paul Johnson

    Fun to meet you at the event the other morning Bruce. Even more curious to see what you’ve written up – the big question though: following the promo video and the shave how was your hand gliding and surfing!

  3. Paul Johnson

    As a rider to my earlier comment I would like to add that, while it was good to meet you, it was at a cost to my pocket.

    Following your overtures I have now got a badger hair brush from Franks and an ace mirror on order! Two things I left the house unaware I was in need of!

  4. Hello Bruce,

    I’ve been waiting for this post. Nicely objective and open reviews, thanks for that.

    The climbing prices, then complete disappearance of the Gillette Atra (Contour) cartridges I’d been shaving with since 1979 were what brought me to investigate double edge shaving. Faced with a decision of using double edge blades or jumping onto the latest marketing gimmick, my choice was simple. Double edge blades and razors it is.

    Besides the ridiculous arrays of multiple blades these system razors sport, the things I get the biggest kick out of is the hydrating reservoirs of gel.

    I get my beard hydrated with hot water after a good face wash. Then, the tallow based shave soap I lather on my face with a badger brush nicely lubricates my face and stands the beard up to be mown down cleanly. No mysterious gel needed or wanted.

    I’m not as flexible as you are about my shaving tools, though. We keep no cartridge systems or disposable razors around at all, and just plan around that. It’s simpler, I think.

  5. Bruce, I feel it’s me writing this post! Nicely written. Look out for our new from us in 2011, after ProGlide have unleashed a tropical downpour on Wilkinson Sword’s parade… By the way, our Azor was the 3rd best selling system razor in the UK in the 52 weeks to 2nd October 2010… Only 2 versions of Fusion Manual sold more…. Gillette are on top, we’re coming up…

  6. @Will King
    Nice to have you here. Let’s hope that your 2011 offering is a state of the art adjustable DE razor, a line of quality DE blades to go with it and a hard soap as good as MWF but which is easier to use!

  7. Bruce

    I too received an invite and couldn’t get there. But I do now have the samples. A very thorough review which I don’t intend to emulate. I’ll simply use the products and write a brief assessment on my blog. As a matter of interest what is the estimated number of days each blade is expected to last?

  8. @Peter (Fido)
    From their blurb it looks like blade life isn’t the defining issue. They reckon the lubricating gel tank will run out first. And iirc they were looking at 2 weeks.

  9. Dave


    absolutely spot on. Modern razors shave better for some people (including me) and I get a bit fed up of people over analyzing Gillette and P&G as companies, complaining about marketing and them dropping DE’s from their product and over analysing their marketing dept. How about reviews of the product not a whole discussions of the merits of big company marketing. This pompus attitude that DE’s are better, or cartridge razors are evil is just annoying. I have spent years on a DE and in fact I prefer a Fusion now. The DE is ok but not as good for me as a modern razor. But I listen to MP3’s while some people listen to LP’s. That doesn’t make either better but one is more convenient. Fact is, it is progress, innovation and product development. If corporations didn’t do that they would soon be dead in the water. To be honest I dont worry about the cost comparison either especially when a tank of fuel for my car is less than a years supply of razors. When I put all this in perspective and also the time saved by not DE shaving, I dropped the DE. The extra 10 mins I save in the morning I spend with my kids and thats much more pleasurable than any shaving routine, no matter how luxurious!

  10. Stephen Miller

    I like the Schick Hydro 3 product very much but find the cost for extra blades excessive

  11. Jimadilo

    Having just read this post a week after having bought a hydro 5 razor, I’ve decided that Bruce shouldn’t be allowed an opinion, especially not one that differs from mine.

    I’d like to point a few things out.

    Bruce is clearly wrong because I have a degree in shaving issued by the Internation Shaving Institute.

    Another reason that Bruce is wrong is because I’ve decided that I represent progress, and he represents the past.

    And another reason that Bruce is wrong is because I’m a liberal, and he’s a conservative. I’ve decided.

    Woe betide anyone to disagree with me.

  12. Lerro

    Too much hoopla about nothing . . .

  13. Doug Johnston

    It amazes me that people get so caught up in nostalgia that they glorify anything old, even when it is inferior. I first learned to shave with a safety razor, and I can tell you that there is no way it can compete with a modern cartridge razor. Cartridge razors replaced safety razors because they were more comfortable, more effective and much easier to use. It had nothing to do with marketing.

    1. @Doug Johnston
      Obviously you didn’t learn how to use the safety razor properly. I suggest that you read more of this blog to find out how to rectify this.

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