This is a very nice idea indeed. The iKon razors are widely considered to be amongst the best currently made. Their components are hand machined out of solid blocks of stainless steel to fantastic quality standards. However the potential buyer is presented with a problematic choice, because there are two different heads available.
The standard head has a solid guard bar and shaves more mildly, the de-luxe head has an open comb and is somewhat more aggressive. From a component point of view the only difference between the two razors is the bottom plate of the head. So now iKon are offering a package of a razor with both bottom plates (and also one of their rather nice razor stands). Which means that customers can easily change their razor between the two specifications. A good idea.